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José Valentino: The Entrepreneurial Approach To Jazz And Beyond

May jazz be commercial? Should a musician stick to one career or sustain many passions? What is the best way for musicians to set their rates? How to choose the right opportunities? These questions can raise many debates. José Valentino Ruiz (stage name José Valentino), a Latin Grammy-and Emmy Award-winning producer, composer and performer, answers these questions regularly at the University of Florida as the inaugural professor of music business and entrepreneurship at the School of Music and co-Chair of business, entrepreneurship, and career planning at the College of The Arts…


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