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MUSIC INDUSTRY: Do TikTok Users Care About Jazz? The Montreux Jazz Festival Thinks So

The famous Montreux Jazz Festival has partnered with TikTok for a series of live performances of new and emerging artists. The Montreux Jazz Festival (MJF) has announced a UK and European partnership with TikTok surrounding new initiative, MJF Spotlight. The initiative was launched in 2021 by MJF to support new and emerging artists and new music in the form of content creation and live performances….

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